Odell Beckham Jr., a free agent wide receiver, sued sportswear giant Nike on Monday, alleging a breach of contract and seeking more than $20 million in compensation. Beckham claims Nike “intentionally depressed sales” of items bearing his name in the lawsuit, to avoid reaching sales benchmarks that would have resulted in an automatic extension of his endorsement contract with the business.

Nike Withheld More Than $2 Million

Additionally, Beckham claims Nike withheld more than $2 million that was due to him in 2017. The lawsuit claims that Nike is willfully withholding millions of dollars and making up justifications not to pay Mr. Beckham instead of continuing to provide the guaranteed royalties and compensation it is contractually required to provide.

The 30-year-old wide receiver was allegedly informed by the business that he would be fined $2 million for breaking his contract by concealing Nike logos on his shoes and gloves during multiple NFL games. According to Beckham, the infractions were a “ploy” to aid Nike in “getting out of a contract that it no longer wanted to honor.”

Nike’s spokespeople did not immediately respond to a request for comment via email. While he was “extremely disappointed” to file the lawsuit, Beckham said in a statement that he did so to ensure that Nike “fulfills their obligations and promises.” Beckham also shares that he is taking a stand, not just for himself but to set a precedent for all athletes who have fully devoted their lives to the sport they love.

Beckham’s First Signed Endorsement Agreement

In 2014, about six weeks before the New York Giants selected him in the first round of the NFL draft, Beckham allegedly signed his first endorsement agreement with Nike. In accordance with the terms of the agreement, Beckham was entitled to a flat fee for his endorsement as well as a share of the net sales of goods bearing his name or likeness.

In addition, the agreement granted Nike the authority to match any endorsement terms made available to Beckham by a rival. According to the lawsuit, Nike used this authority when Adidas tried to sign Beckham in 2017.

While the contract was being finalized, Beckham claims that language about royalty figures that would have automatically extended the agreement was changed without his knowledge, even though Nike had agreed to match all of the terms of the proposed Adidas deal. In an effort to keep him from reaching the necessary threshold, he also asserts that Nike stopped “actively manufacturing and/or selling” goods after 2020 that would have generated royalties.

When Beckham played for the Los Angeles Rams in the final two games of the 2021 regular season, Nike allegedly punished him for covering up the logos on the shoes and gloves he wore. He claims that he did not hide the logos.

During the process of trying to wriggle the Titan’s receiver free from the team (that drafted him in 2019), the Eagles cognoscenti gathered in GM Howie Roseman’s office to take a closer look.

How the Eagles’ Reboot Has Gone So Far

One thing is clear, Nick Sirianni and GM Howie Roseman working together to pull every lever to keep the team competitive as the roster goes through a pretty thorough retool. The Eagles’ management truly acknowledges that building in the NFL doesn’t have an endpoint, where they gradually come upon answers and eventually get to the point where they have them all.

Here’s what the finished draft looks like for the Eagles:

• A look at some insight and draft trends into the thinking of a bunch of teams.
• An overview of how the Panthers plan to address two critical spots mapped out.
• A tie that binds the two players the Lions took big swings on Friday night.
• A discussion on how the Jets managed to get 4 of the top 20 players on their board.

The Birth of a Mess in Philadelphia

15 months ago, the Philly team finished 4-11-1. The Eagles had separated with the only coach to win a Super Bowl and the roster was aging in key spots. On top of that, the franchise QB wanted out and the hire of Sirianni wasn’t well received.

The result was that coming out of it all, Howie Roseman had two key assets with which to work; one was the sixth pick in the draft, earned with that 2020 record, and the other was Carson Wentz.

With those two assets, the Eagles saw an opportunity to attack the developing market inefficiency and they started dealing mid-rounders away for established veterans. So, Sirianni’s first season started and the Eagles surprised everyone and ripped off 7 wins in their final 10 games to rally from a 2-5 start to make the playoffs.

Not Hogging the Veteran Market in 2022

After their success, it only seemed natural for the Eagles to hog the veteran market in 2022 but they didn’t. Instead, they focused on the Brown trade and its connection to deals for Davante Adams and Tyreek Hill earlier in the offseason, mostly because there was a blockbuster contract attached to it.

The trade itself was more tied to the flexibility the Eagles created for themselves by building the aforementioned draft haul in an environment where picks were coming cheaper than ever.