13-Year-Old Who Kept Being Told Off for Doodling in Class Ended Up With a Nike Deal

Joe Whale, a 13-year-old boy from the UK, has gained the name of fame “Doodle Boy” on social media. Just like the many of us, he loved to doodle in a boring classroom to pass the time. However, unlike the typical fate of doodles scribbled in notebooks, Joe’s talent led to a remarkable opportunity: a partnership with Nike for a digital campaign to promote children’s creativity!

A Unique Journey

Resident of Shrewsbury, Joe used to attend St. George’s Junior School. He often found himself reprimanded by teachers for his in-class drawings. However, his teachers used to appreciate the talent behind these doodles and post them on Instagram.

One day Joe was asked to paint a mural on a restaurant wall. Gradually, his unique freehand artwork began to gain attention on Instagram, and today he boasts over 166,000 followers!

Turning Doodles Into Dreams

In an unexpected twist of fate, Joe found himself collaborating with one of the world’s most prominent sportswear brands, Nike. His agency, Loveblood Creative, proudly confirmed this groundbreaking partnership, which aimed to bring Joe’s talent and love for sports together to inspire others to have fun and do what they love.

Joe’s father, Gregory Whale, shared his son’s excitement about joining the Nike family. Joe’s deep passion for both sports and creativity made this collaboration a dream come true for him.

Art as a Way of Life

Joe’s artistic journey began at a very young age, starting at just three years old. Art has always been a significant part of his life, and it continues to play a vital role today. His favorite subjects to draw include food, monsters, and aliens.

He finds inspiration in his everyday surroundings, turning everyday objects into charming characters. Who knows what the future holds for this young artist who turned classroom doodles into a deal with one of the world’s most iconic brands?