Clothing company Big Baller Brand recently designed a shoe for basketball player LiAngelo Ball. His father, LaVar Ball, claims that there won’t be any problems with the NCAA as LiAngelo will be dropping out of UCLA.
Both LiAngelo and his brother, LaMelo, are likely to go pro internationally after the lack of prospects of being NBA drafts. LaMelo already has a shoe called the Melo 1s. After receiving what he considered to be an unfair indefinite suspension, LiAngelo followed dad LaVar’s advice and decided to leave UCLA.
LiAngelo was originally suspended as a result of shoplifting charges. He was stopped in China, along with teammates Jalen Hill and Cody Riley. As a result, he has missed every UCLA game so far this season.
But amazingly, it seems like the shoplifting has only raised his profile and in a weird way, made him more marketable. After making a lot of noise with this incident, LiAngelo has gone from the least known Ball brother to the most.
The shoe will be called Gelo 3, and after the Melo 1s became a quiet hit in the stores, it seems like LiAngelo’s will follow suit. The reality is that Big Baller Brand’s shoes sell for hundreds of dollars.
Even though Big Baller Brand doesn’t sell the numbers that Nike or Adidas does, it still makes a decent return, mainly because the high costs are the winning formula for their business model.
It makes one wonder about the timing that this shoe has been announced. The Gelo 3 has only just been unveiled in light of LiAngelo’s recent developments. For dad LaVar, it’s almost like a case of “all press is good press.”
One thing is for sure, the Ball family are going to continue grabbing the headlines and as long as the young man keeps his head down, he should follow in the footsteps of his father.