One-Upping The Kickoff
People were eagerly anticipating the beginning of the 100th season, but another American institution wanted in on the act. Betty White became a part of the promotional material in the lead up to the Packers facing off against the Bears. Sportscaster Al Michaels says in the promo that there is no one who can really put into words just how much the NFL making 100 means. Then up steps Betty White.
Betty White comes from the audience of the promo broadcast and says she can put it all into words. She calls herself ‘B-Dawg’ as the footage begins to show legendary matchups between the Packers and Bears. White says there is only one thing more intimidating than the Packers and the Bears, “and you’re looking at her.”
Ramping Things Up
Using Betty White in the promo was perhaps an unconventional approach, but at the age of 97 years old, she does know a thing or two about the past 100 years. There were plenty of other legends helping to get football fans in the mood in the build-up to the new season. The long wait for the new football season finally kicked off as the Packers sealed victory over the Bears in a tense game.
The NFL will be hoping its 100th season doesn’t disappoint, and the action remains as intense as the opening weekend thanks to the help of Betty White.